Bulk SMS marketing is a cost-effective way to stay in touch with your customers. It’s fast, simple and effective. The ROI of SMS marketing is also high. In fact, 77% of users are more likely to buy from brands that they can contact through an SMS partner. Reducing the length of text messages is one of the biggest challenges of mobile marketing because it determines whether your message will be read by the receiver or not. Nevertheless, if you know how to tackle this problem smartly, you can make it much easier for your customers to read your message and give a positive response to it. Here are some tips on how you can use Bulk SMS marketing as a powerful weapon in growing your business!
Know your audience and their needs
Before you dive into sending out your first SMS blast, it’s important to understand your customers’ needs and what problem your product or service solves. Put yourself in your customers’ shoes and think about their daily struggles and pain points. For instance, if you run a fitness studio and your product is fitness-based, your main target audience is people who want to stay healthy and fit. Therefore, you should focus on what motivates your customers to make healthier choices in their daily lives. What do they struggle with? What is their biggest concern? If you know these basic details, you can build a more effective SMS marketing strategy. Your Bulk SMS marketing strategy should also focus on a certain demographic. For example, if you want to grow your business among millennials, you will need to use different tactics than if you want to focus on baby boomers. By knowing your audience and their needs, you can create a more personalized and effective campaign that will resonate with your customers on a deeper level.
Set a clear objective for each campaign
The first thing to do when building an Bulk SMS marketing strategy is to have a clear objective for each campaign. For example, your objective might be to retain your existing customers, get new customers to buy from you, or get your customers to refer their friends. You can use SMS as a customer retention tool to let your customers know about deals and upcoming events. It’s an effective way to let your customers know about your products and services, and it can help reduce your customer churn rate. You can also drive new sales by sending a special offer with a call-to-action. For instance, you can let your customers know about a special weekend sale or new product features. You can even get your customers to refer their friends by sending a message that includes a special code.
Find the best time to send your message
The best time to send your message will depend on your objective and the nature of your business. If you want to drive new sales, you can send your messages during the weekend or holidays when people are not at work. If you want to retain your customers, you can send your messages during the weekdays, when your customers are at work and more likely to open the message. The best way to know the best time to send your message is to test different times and see which works best for your customers. You can use a free SMS scheduling app to schedule your messages for different times. You can even send out recurring messages at specific times so that your customers always receive fresh content from your account.
Create an effective message
The key to a successful Bulk SMS marketing strategy is creating an effective and engaging message. Similar to email marketing, the best way to create an effective SMS message is by keeping it short and to the point. You should also have a clear call-to-action that is easy to understand. If your customers can read and understand your message easily, they will be more likely to respond and take action. The length of your message also depends on your wireless provider’s SMS pricing. Some providers charge based on the length of message, while others charge based on the number of characters. Although, in most cases, you can send a 160-character message at a certain rate. If a longer message is needed, you can use a URL shortener to make the content easier to read.
Integrate SMS with other marketing strategies
Since SMS marketing is a great way to reach your customers quickly, you can use it as a follow-up tool for your other marketing strategies. For example, you can use SMS to send your customers a follow-up message after they have attended your webinar, watched your video or downloaded a resource from your website. You can also use SMS marketing to remind your customers about your upcoming webinar and ask them to sign up. You can also use SMS marketing to build relationships with your customers. You can send them messages on a regular basis to ask how they are doing, thank them for their support, and give them a heads-up on what’s coming up next.
